Our Team

Bethany Evans
  • Associations 95%
  • Govt Affairs 95%
  • Events 90%

Bethany Evans


Bethany Evans brings more than 20 years of government affairs, association management, and international business affairs to the table as President of INOVA. She is a respected advocate who has mastered the art of leveraging facts, relationships, and processes in the halls of state legislatures. She also brings experience from Fortune 500 companies such as Merrill-Lynch as well as international professional business associations such as the International Association of Trampoline Parks. Bethany is a leader with the knowledge to assist your company or association make its next big leap in its future.

Serena Fedor
  • Digital Marketing 95%
  • Strategic Planning 95%
  • Public Relations 90%

Serena Fedor

Vice President

As a project manager, account director, and now Vice President of INOVA, Serena Fedor has staked a claim on being an innovative and disciplined thought leader in the digital marketing and brand management space. Working with a variety of companies and organizations over her career including small businesses, start-ups, associations, and Fortune 500 companies, Serena has developed a reputation as a driven and dependable leader for her clients. Her diverse expertise in  project management, business development, information technology, interactive marketing and social media will be leveraged to the benefit of your organization. She prides herself on being a resourceful, professional, and highly adaptive problem solver with high energy and “big-picture vision” to lead each team to success.